Experience the unbound potential of 4K entertainment combined with Smart TV intelligence with the Sony BRAVIA 50″ X90SU (XR50X90SU). Forward-thinking display technology like XR 4K Upscaling and XR Triluminos Pro showcase the spectacular like never before, so you can enjoy your favourite content, brought to you by your favourite streaming services, in unparalleled 4K authenticity.

Sony BRAVIA 50″ X90SU LED 4K Ultra HD HDR Google TV @Now £899 WAS £1,953.03 Hot Deals UK
Sony BRAVIA 50″ X90SU LED 4K Ultra HD HDR Google TV @Now £899 WAS £1,953.03 Hot Deals UK

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